Auto Shops Brace for Eid Tailwind

Both brand holders and independent auto shops are gearing up for the Eid tailwind, anticipating a surge in auto shop traffic in line with the projected increase of travelers for this year’s Eid holiday season.

Fatkhul Maskur

9 Apr 2024 - 15.18
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Auto Shops Brace for Eid Tailwind

Officers conduct checks on holidaymakers' cars at the Toyota Rest Area Alert Post at Km 57 Cikampek, Karawang, West Java, Sunday (4/7/2024). Bisnis-Eusebio Chrysnamurti

Bisnis, JAKARTA — Automotive brands are quick to launch Eid travel auto shop programs to catch on to the holiday momentum, aiming to raise profits and build brand image. As in previous years, automotive brand holders welcome the tradition of Eid al-Fitr mudik, or homecoming season by holding special programs, including expanding auto shop services.

For instance, Toyota operates 13 Emergency Posts, as well as 297 Toyota Emergency Workshops, Toyota Mobile Service (TMS), and Emergency Roadside Assistance (ERA) for the main Eid al-Fitr travel routes nationwide.

Toyota's emergency service program provides aftersales services during the travel peak season on April 5-15. "Emergency workshops remain open on national holidays and collective leave days," said Anton Jimmi Suwandy, marketing director at PT Toyota-Astra Motor (TAM), on Thursday (4/4/2024).

For Toyota, providing these services is a commitment to delivering better cars and mobility solutions, as well as providing a sustainable total ownership experience.

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© Copyright 2024, Hak Cipta Dilindungi Undang - Undang.