Chinese Car Brands Aiming at Price Competitiveness

The national automotive market saw increased activity last year with the introduction of several Chinese brands. However, Japanese car brands continue to maintain their dominant position, which remains unchallenged.

Fatkhul Maskur

7 Feb 2024 - 21.35
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Chinese Car Brands Aiming at Price Competitiveness

Chinese car

Bisnis, JAKARTA – The Indonesian automotive market welcomed several Chinese car brands in 2023. However, Japanese car brands maintain their dominant position in the market.

Alongside existing brands like Wuling, DFSK, and FAW, three new Chinese brands—Chery, Neta, and Seret—officially entered the market last year.

This does not include Morris Garage (MG), a British automotive brand under Chinese ownership. Despite the entrance of additional players, the overall market share hasn’t increased significantly over the past few years.

Chinese car brands initially captured a significant share in 2021, accounting for 3,3% of the market. However, this share has since declined, with Chinese brands holding only 2,8% of the market in 2023.

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© Copyright 2024, Hak Cipta Dilindungi Undang - Undang.