GADGET INDUSTRY: Fighting for Dominance in the Flagship Market

High-end devices, often referred to as flagships, have seen a notable uptick in popularity this year, and indications suggest that this trend will persist in the upcoming years.

Desyinta Nuraini

23 Des 2023 - 19.17
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GADGET INDUSTRY: Fighting for Dominance in the Flagship Market

Various gadget manufacturers, including IQOO, are setting their sights on the flagship market in Indonesia. - Foto Bisnis

Bisnis, JAKARTA—High-end devices, often referred to as flagships, have seen a notable uptick in popularity this year, and indications suggest that this trend will persist in the upcoming years. 

The market for premium gadgets is gaining traction, particularly among professionals, reflecting the growing enthusiasm of individuals looking to enhance their lifestyle with products featuring top-tier specifications.

Several companies are intensively pursuing the premium market in Indonesia, with Huawei and IQOO taking the lead by introducing a range of flagship products this year. Huawei, in particular, is set to launch its flagship tablet in early 2024, targeting content creators and professionals.

The Huawei Matepad Pro 13.2 tablet, with an anticipated market price exceeding IDR 10 million, positions Huawei in competition with global players like Apple, Samsung, Lenovo, Amazon, and others in the tablet product landscape.

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Editor: Fatkhul Maskur
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GADGET INDUSTRY: Fighting for Dominance in the Flagship Market

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