GOTO vs. Russian Ojol: Cold War over GoRide Nego

The GoRide Nego concept offered by GOTO has been previously implemented by the Russian motorbike taxi company InDrive, formerly known as InDriver.

Tim Redaksi

31 Okt 2023 - 12.53
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GOTO vs. Russian Ojol: Cold War over GoRide Nego

InDrive order illustration. / doc. InDriver

Bisnis, JAKARTA — The haggling over prices between passengers and motorbike taxi (ojol) drivers represents a new phase of competition between PT Ind Mobitech Service (InDrive, formerly known as InDriver) and PT GoTo Gojek Tokopedia Tbk. (GOTO), which recently introduced the GoRide Nego feature. 

Online motorcycle taxi (ojol) users often compare prices from different apps and carefully evaluate various promotions to secure the most affordable fares.

This customary practice has been significantly disrupted by the introduction of the peer-to-peer (P2P) business model in the ojol industry, enabling passengers to negotiate prices with drivers. 

In contrast to the traditional model where fares are initially set by the application based on distance and order time, the P2P model allows passengers to receive a reference price on the app upon inputting destination. Passengers can then negotiate to lower or raise the price as a form of haggling.

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GOTO vs. Russian Ojol: Cold War over GoRide Nego

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