MSMEs Brace for New Market Following TikTok-Tokopedia Collaboration

MSMEs must move swiftly to secure their market share following the partnership of e-commerce giants TikTok and Tokopedia.

Rika Anggraeni

22 Apr 2024 - 20.12
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MSMEs Brace for New Market Following TikTok-Tokopedia Collaboration

Illustration - The acquisition of Tokopedia by TikTok resulted in the migration and merger of the e-commerce activities of the two platforms./Bisnis-Fanny Kusumawardhani.

Bisnis, JAKARTA—Collaboration between digital platforms is key to supporting the development of micro, small, and medium enterprises (MSMEs) in Indonesia. As the integration and migration of the TikTok Shop system to Tokopedia nears completion, MSMEs will have the opportunity to access a broader market and expand their business.

Indonesian MSME Association (Akumindo) Secretary General Edy Misero said TikTok and Tokopedia are two giants in the digital industry who, following their collaboration, will further expand their market space.

"The integration of TikTok Shop and Tokopedia will create a new market, making the market for MSME entrepreneurs who market their products through these platforms much larger. This means that the opportunity for MSMEs to grow larger and level up is also more open," said Edy as quoted on Sunday (4/21/2024).

According to Edy, MSME players must positively welcome the integration of TikTok Shop and Tokopedia and brace themselves to secure a role in the newly created market.

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© Copyright 2024, Hak Cipta Dilindungi Undang - Undang.