PepsiCo: A US Company Journey in Indonesia

PepsiCo's presence in Indonesia has marked a substantial and enduring trajectory, as the US brand has navigated through a series of intricate business transformations and fluctuations.

Afiffah Rahmah Nurdifa

1 Sep 2023 - 22.00
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PepsiCo: A US Company Journey in Indonesia

Pepsi Zero Sugar. Photo/pepsico.com

Bisnis, JAKARTA—PepsiCo's presence in Indonesia has marked a substantial and enduring trajectory, as the US brand has navigated through a series of intricate business transformations and fluctuations.

PT PepsiCo Indonesia Foods and Beverages, also known as PepsiCo Indonesia, has officially established its inaugural factory within the country's borders. This significant investment follows PepsiCo's departure from Indonesia in 2019, signaling a renewed commitment to the Indonesian market.

The PepsiCo factory has been developed through a staged investment worth $ 200 million, equivalent to approximately IDR 3 trillion, spread over a decade-long implementation period.

The commencement of construction for the manufacturing plant, dedicated to producing an array of American food and beverage products, was marked by groundbreaking ceremony in Cikarang, West Java. The expansive facility, encompassing 60,000 square meters, is poised to be PepsiCo's inaugural production hub in Indonesia.

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© Copyright 2024, Hak Cipta Dilindungi Undang - Undang.