Sampoerna and Indofood: A Strategic Alliance

Putera Sampoerna's closeness with the Salim Group, which controls Indofood and Indomaret, is part of the conglomerate's ambitious plan to expand its retail business.

Reni Lestari

1 Jul 2024 - 15.50
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Sampoerna and Indofood: A Strategic Alliance

Putera Sampoerna. /sampoerna foundation

Bisnis, JAKARTA — Putera Sampoerna will always remain a legendary figure among Indonesia's conglomerates, known for making bold business decisions that often come with surprises. One unforgettable move was Putera's decision to sell all of the Sampoerna family's shares in HM Sampoerna to Philip Morris in 2004.

Before that, when he held a 40% stake in HM Sampoerna, Putera became associated with the Salim Group through PT Indofood Sukses Makmur Tbk. (INDF).

Throughout 1997, Sampoerna became closely linked with Indofood. During this period, Sampoerna appeared to have ambitions to establish a robust distribution network for the brands under HM Sampoerna's control.

Sampoerna's collaboration with the Salim Group was part of this strategic mission. In March 1997, Sampoerna acquired 5.63% of Indofood's shares, amounting to approximately 86.6 million, valued at around IDR 502.23 billion.

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© Copyright 2024, Hak Cipta Dilindungi Undang - Undang.