Sepatu Bata Shuts Down Factory in Purwakarta

Sepatu Bata officially ceased operations of its factory located in Purwakarta after suffering losses for the past four years due to the pandemic and rapid changes in consumer behavior.

Afiffah Rahmah Nurdifa & Moh. Fatkhul Maskur

6 Mei 2024 - 21.11
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Sepatu Bata Shuts Down Factory in Purwakarta

Illustration - Bata shoe logo amidst hundreds of pairs of Bata shoes and sandals in one of the shopping centers/Bisnis.com/doc. Bata website.

Bisnis, JAKARTA — PT Sepatu Bata (BATA) officially ceased operations of its factory in Purwakarta as of April 30, 2024, after suffering losses for the past four years.

Hatta Tutuko, the company’s corporate secretary, said that despite the company’s best efforts, losses incurred during the pandemic combined with rapid changes in consumer behavior proved too challenging to rebound from.

"The company can no longer continue production at the Purwakarta factory, as customer demand for the products made at the Purwakarta factory continues to go down," said Hatta, as quoted from the Indonesia Stock Exchange (IDX) on Saturday (5/4/2024).

A post from BATA employees on their last working day went viral through the @jabodetabek24info account on Saturday (5/4/2024). In the video, hundreds of factory workers are seen leaving the area. "Goodbye, Bata. Goodbye, Bata," said the worker recording the video.

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© Copyright 2024, Hak Cipta Dilindungi Undang - Undang.