TikTok-Tokopedia and Shopee Battle for Local Market Lead

The domestic e-commerce competition is poised to tighten as TikTok Shop joins Tokopedia.

Redaksi

12 Des 2023 - 18.13
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TikTok-Tokopedia and Shopee Battle for Local Market Lead

TikTok Shou Zi Chew delivered a presentation at the TikTok Southeast Asia Impact Forum 2023 in Jakarta, Thursday (6/15/2023)./Bisnis-Arif.

Bisnis, JAKARTA — The competition map among domestic e-commerce companies is intensifying with the return of TikTok Shop via a partnership with Tokopedia. This collaboration is projected to bring fresh zeal to the local market industry.

TikTok Shop officially resumed operations in Indonesia on Tuesday (12/12/2023) after a temporary cease on October 4, 2023. This move was achieved after the Chinese company entered a strategic e-commerce partnership with PT GoTo Gojek Tokopedia (GOTO).

The collaboration, which began with a trial period conducted under the consultation and supervision of relevant ministries/agencies, coincided with the Buy Local campaign on National Online Shopping Day on December 12, 2023.

From a competitive perspective, the partnership between TikTok and GOTO is predicted to widen the competitive gap with competitors such as Lazada, Blibli, and Bukalapak while also narrowing the market competition with Shopee.

Cek Berita dan Artikel yang lain di Google News dan WA Channel
Editor: Yusuf Waluyo Jati
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TikTok-Tokopedia and Shopee Battle for Local Market Lead

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